From $16B to $160B: The Branding Playbook Behind S&P Global

What does it take to build a $160B brand in a world driven by data and trust? In this episode of Branded, host Ben Kaplan sits down with Alice Cherry from S&P Global to reveal the branding strategies that transformed a legacy name into a financial intelligence powerhouse. Discover how a bold rebrand, a high-stakes merger, and a relentless focus on essential intelligence helped S&P Global stand out in a crowded market. Alice shares the challenges of uniting diverse teams under one mission, the power of familiarity over awareness, and why even B2B brands need emotional connections to grow. Whether you're crafting your own brand strategy or just fascinated by how global giants stay relevant, this episode is packed with insights you won't want to miss.