Frida Ahrenby: Reflections on the First 6 Months as a B2B CMO

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life. Follow Frida Ahrenby on LinkedIn: https://www.linkedin.com/in/frida-ahrenby%F0%9F%A7%9A%F0%9F%8F%BB-215353/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io