Founder Feature: Woo Pailet of LOO

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditional plastic-based wipes and how LOO provides a better alternative with fully recyclable packaging and flushable wipes. Hear about the importance of networking, LOO's marketing strategy, and the challenges of launching a sustainable personal care brand—from participating in major trade shows like Expo West to balancing financial sustainability with growth, all while minimizing waste. Wu offers insights into bootstrapping the business, the role of persistence, and the importance of building a collaborative team to turn their vision into reality. Tune in for an inspiring conversation about innovation, sustainability, and the entrepreneurial journey behind LOO! Listen in as they share about:Why They Created LOOTeam Expertise and arget AudienceMarketing Strategy and Product FeaturesChallenges in Production and Team DynamicsDestigmatizing WipesFragrance and Product DevelopmentParticipation in Trade ShowsFinancial Management and Sustainability Episode Links: Website: https://www.loowipes.com/ LinkedIn: https://www.linkedin.com/in/woo-pailet-91818264/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics