Founder Feature: BJ Howard of Wild West Chocolate

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Caitlin Bricker interviews BJ Howard, founder of Wild West Chocolate, a chocolate brand revolutionizing the confectionery space with fruit-sweetened, no-added-sugar products. BJ shares the company’s journey from concept to launch, including the challenges of navigating a volatile cacao market, the science behind developing a proprietary fruit-based sweetener, and the brand’s commitment to clean ingredients and sustainable practices. The conversation highlights the role of creative branding, the importance of strong partnerships, and the mission-driven approach that ties Wild West Chocolate to environmental stewardship and community impact. Listen now to learn how Wild West Chocolate is carving out a unique place in a highly competitive category while staying true to its vision of creating indulgent, better-for-you chocolate. Listen in as they share about:About Wild West ChocolateProduct Development & TeamBrand Mission & InspirationMarket ChallengesRetail and DistributionFuture Outlook Episode Links: Website: https://wildwestchocolate.com/  LinkedIn: https://www.linkedin.com/in/bj-howard-6b87b075/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com