Episode #37 Rob Siegel Stanford University faculty lecturer, VC, author of "The Brain & Brawn Company"

Episode #37 Robert Siegel, Lecturer at Stanford University Graduate School of Business & VC on Fireside with a VC talking about his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical https://rb.gy/ctfxbb. Rob is also a General Partner at X-Seed Capital and Venture Partner at Piva Capital. In THE BRAINS AND BRAWN COMPANY, Siegel demonstrates how companies that bridge the digital and physical domains will have an advantage in coming years – just as Amazon has proven. Siegel provides a framework for ten key attributes companies must master—five each for the digital and physical realms—arguing that digital and physical excellence reinforce each other, achieving more in coordination than either can on their own. 1. Brain/The Left Hemisphere: Using Analytics 2. Brain/The Right Hemisphere: Harnessing Creativity 3. Brain/The Amygdala: Tapping the Power of Empathy 4. Brain/The Prefrontal Cortex: Managing Risk 5. Brain/The Inner Ear: Balancing Ownership and Partnership 6. Brawn/The Spine: Logistics 7. Brawn/Hands: The Craft of Making Things 8. Brawn/Muscles: Leveraging Size and Scale 9. Brawn/Hand-Eye Coordination: Managing Ecosystems 10. Brawn/Stamina: Surviving for the Long Run Siegel illustrates each with case studies—many based on CEO visits to his “Industrialist’s Dilemma” class or in-depth research and case studies, providing readers the feel of an all-access pass to several of the most popular courses at the Stanford GSB. From 23andMe, Instacart and Google to Kaiser Permanente, Desktop Metal, and Michelin, the examples demonstrate how to combine the best of both digital and physical attributes to grow a company. And Siegel shows leaders how to put the framework into action by becoming Systems Leaders, skilled at blending the best of digital and physical, recognizing emerging patterns, and making key decisions in a rapidly changing landscape. video: https://youtu.be/f61n3-5MQrc Please use this link to invest in our VC fund on Angel List: https://angel.co/lead/sevenbc/lp-network/invite. Please use this link to join our Syndicate on Angel List: https://angel.co/s/sevenbc/ZZAgQ.  andrew@7bc.vc Subscribe to our YouTube channel Fireside with a VC to hear us talking with the world's top founders and VCs who are changing the world building amazing companies one brick at a time. You can also find us on all major podcast platforms here: https://anchor.fm/FiresideVC.