#31 - Product-market fit is a broken concept with Rand Fishkin

Rand Fishkin is the Founder of Sparktoro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just how broken it is as a concept. Rand recently wrote a blog post by the same title, and so we invited him on to the FINITE podcast to talk through it with FINITE Founder Alex in some more detail. --- The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.