#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand publishing and moving away from traditional B2B content marketing strategies.  --- The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth. And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results. --- To apply to join the FINITE community, head to finite.community Support the show