Face Down What’s Uncomfortable and Find Purpose | Spartan CEO, Joe de Sena

This week’s conversation is with Joe de Sena, the founder and CEO of Spartan, the world’s leading endurance sports and wellness brand. Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature.  His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone. And that led to Spartan – a global experiential sport and wellness brand with a 10 million+ strong community.  It creates transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible.  I wanted to have this conversation with Joe to better understand what drove him to create Spartan. We discuss purpose, sacrifice, work/life balance, habits for living healthier and so much more. ----- Please support our partners! We're able to keep growing and creating content for YOU because of their support. We believe in their mission and would appreciate you supporting them in return!! To take advantage of deals from our partners, head to http://www.findingmastery.net/partners where you'll find all discount links and codes mentioned in the podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.