Finding the ROI: Balancing brand marketing and performance marketing in content creation with Pamela Wilson

Do you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson.  Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare. With her extensive experience guiding business leaders to utilize marketing platforms effectively, Pamela brings a wealth of knowledge and practical insights.  In this episode, Pamela reveals the game-changing content creation method that will revolutionize your approach. Think of your content strategy as a finely honed tree, where the main topic forms the sturdy trunk, large branches represent categories of information, and smaller branches delve into subtopics. Learn how to avoid the pitfalls of unrelated content and leverage the power of buzzwords like "content mapping."  Discover the challenges businesses face in today's media environment and gain practical advice on navigating compliance hurdles. Uncover the multi-day content creation system that guarantees fresh perspectives, better editing, and improved ROI. Plus, explore the integration of AI and the secrets to balancing brand and performance marketing.  Get ready to take your content creation to new heights in this enlightening episode with Pamela Wilson. Some areas we explore in this episode include: The importance of creating and publishing content to attract the desired audienceThe analogy of a tree to explain the concept of focusing content around a central topicThe challenges of content marketing in today's media environmentPamela Wilson's experience and expertise in guiding business leaders in effective marketing platformsThe need for compliance with legal regulations and careful wording in advertising, especially in healthcareThe multi-day content creation system and the benefits of separating the editing processObserving patterns and being adaptable in responding to the needs of the ideal customerThe integration of AI into the creative process and its potential benefits for content creatorsThe distinction between brand marketing and performance marketing and the role of content marketing in bothTips for improving content creation skills, including consistent publishing and organizing content for easy navigationAnd much, much more.