Should you start a podcast for your business?

Podcasts are going mainstream. Apple spun off podcasts from iTunes into Apple Podcasts. Spotify has jumped in and is now the fastest growing podcast aggregator in the world. Google has made it even easier to listen to podcasts on Android devices. And Stitcher puts all the world's podcasts into your car radio.   So, how can you leverage this increase in podcast listeners? What type of content should you be creating? And maybe most importantly, how can you turn listeners into customers?   This week we have Tanner Campbell from the Podcast Pod joining us in the studio to discuss how businesses can capitalize on podcasts, how to build an audience, and how to turn attention into business.   If you've ever wondered how to get started in business podcasting, or you just want to improve the business podcast you already have, read on!