Evolve or Be Slaughtered: Derrick Chevalier on Negotiating People, Not Problems

Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1)  Core ideas: Negotiate people, not problems; products don’t change—people do  “Feel good” ≠ “win-win”; feelings aren’t facts  Persuasion vs influence: persuasion is seen, influence is felt  Antidote axiom: the antidote to any tactic is that tactic (or its opposite) elevated  Harmony > balance for life/work integration  Tactics & frameworks: Identify counterpart intent (not just demeanor)  When splitting the difference can be smart—and when it’s a trap  Cooperative empathy: share just enough of your constraints to co-design terms  Post-deal audit: judge outcomes by ROI over time, not end-of-meeting vibes  Stories & examples: From hostage talks to aerospace & automotive deals  Coaching a skeptic who becomes a “gold medallion” client and top negotiator/lawyer  Miles Davis “wrong chord → resolution” as a model for harmony  Takeaways: Prepare to discover what you don’t know about the other side  Don’t avoid “sales”—upgrade your definition and skill set  Use influence to align behavior, not manipulate  Resources: Book: Evolve or Be Slaughtered (Amazon)  Connect with Derrick: IG @derrick_chevalier, FB /anyproblemsolved, LI profile   Free 30-min consult link via h-c.com  Key Questions (01:00) How did you get to be where you are today? (03:43) Who do you serve today? (05:38) So if I wanted to come work with you, what would be some of the criteria that you would be looking for? (09:37) So on that note, how do you get in front of your potential client? (12:34) What are some commonalities, mistakes, misconceptions that people have when they start working with you or when they come to you? (25:24) Can you talk to us about how negotiation impacts everyday life, whether it's business or personal? (30:41) Have you heard of Chris Voss? (42:34)  What is your take on balance in life and work? (49:34) What is the best advice you have ever received? (51:21) What's the best advice you've ever given? (58:23)  We've talked about a few things. Is there something that we haven't touched on yet that you would like to talk about? (59:39) Where can we learn more about you and what you do and your book?Derrick Chevalier www.h-c.com https://www.amazon.com/EVOLVE-Be-Slaughtered-Negotiation-Negotiating/dp/1965092543 www.linkedin.com/in/derrick-chevalier-6323272 https://www.instagram.com/derrick_chevalier/ https://www.facebook.com/anyproblemsolvedVirginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com