Erik K. Johnson: The Power of Podcasting!
Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you’ll learn why podcasting is such a powerful marketing tool for coaches! What You’ll Hear In This Episode: - The growth and changes in podcasting since 2009 - How to create content that addresses your listeners’ pain points - The benefits of appearing as a guest on other podcasts - The common reasons for podcast failure and the importance of consistency in podcast production - What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern - Four ways that your podcast can get you more business!
From "Natural Born Coaches"
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