Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:  4:06 – Adjusting your target customers to chase an opportunity 11:58 – Is translating marketing or educational content worth it? 16:46 – Moving from B2C to B2B 25:53 – Defining a cross-channel marketing approach 33:22 – Advertising for a product in new product category 41:40 – The issues with making freemium work while bootstrapping. Links from the Show:  State of Independent SaaS Report MicroConf Mastermind Program Asia Orangio (@AsiaOrangio) | X DemandMaven Episode 681 | Why Launching a Second Product is Usually a Bad Idea User Interviews Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) Four Fits for $100M+ Growth by Brian Balfour Brian Balfour (@bbalfour) | X Reforge Continuous Discovery Habits by Teresa Torres If you have questions about starting or scaling a software business that you’d like for us