Do You ACTUALLY Need a Bigger Audience? Or Do You Need to Convert the Leads You Already Have?

When it comes to growing your business, audience size isn’t the only thing that matters. Too often, entrepreneurs focus on playing the volume game—thinking they need more followers, more subscribers, or more people in their pipeline.    Here’s the thing: cold audiences convert at just 1-2%. That’s why I choose to prioritize building personal relationships with the leads already in my audience. It’s about quality over quantity—nurturing trust and creating connections that lead to consistent clients.   In this week’s episode, I’m breaking down the question: Do you really need a bigger audience, or is it time to focus on converting the leads already following you?    I’ll share how building trust with your existing leads can lead to consistent clients.   Connect with me outside the podcast!  Continue the conversation in the Market Like a Boss Facebook group.  Spend 30 minutes with me and figure out exactly what it will take to double your revenue without doubling your hours. Grab a Fast Track to 250K slot now.   Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send