Episode 231 - Introduction to Sales and Technology with Ricky Pearl

This week we caught up with tech sales expert Ricky Pearl. We covered  a wide range of sales topics in our discussion including some of the most cutting edge strategies being deployed in the sales tech world today including... - AI (of course)  and how every business needs to have a data strategy.  - How automation fits into the sales process (I wasn't expecting Ricky's answer on this one) - Ricky's take on what a great CRM should do - What personality traits great sales people (still) need Plus a stack of other timely information on how teach is being successfully blended to accelerate sales success in many markets.