Episode 218: Eric Ressler, Founder of Cosmic; Santa Cruz, CA, USA
One of our values at Disruptive CEO Nation is doing business while still being able to deliver social good, but in a cluttered market and constant noise, how do change agents get the attention they deserve? Enter Eric Ressler, the founder and creative director of Cosmic, a social impact creative agency based in Santa Cruz, California. Cosmic serves non-profits, B Corps, funders, and organizations dedicated to advancing humanity. Eric discusses the importance of authentic messaging and their team's unique approach to creative design and he even shares insights into an organization that they are currently helping in Morroco. Here are some of the stops we made in our conversation: -Introduction to Cosmic and its mission to serve social impact organizations. -The concept of the attention economy and its relevance in today's digital world. -The why behind Cosmic’s manifesto and tips your organization can take in developing your own. - Balancing the creative process with sustainable work-life balance. Think rest equals better business results. - Eric's journey from a freelance designer to founding Cosmic. -The role of AI in content creation and the importance of human connection. -Distribution channels, focusing on email as an owned channel, and building authentic communities Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Eric launched Cosmic in 2009. Cosmic empowers social impact organizations to catalyze real-world change by helping them nail their impact story, build brand awareness, and inspire action. Cosmic is a distributed team of creatives, strategists, and technologists with roots in Santa Cruz, CA but working around the world. A self-taught photographer and cinematographer, Eric operates the camera on Cosmic’s photo and video shoots. He's also one of our primary video editors and colorists. His musical background frequently comes into play during the video post-production process. Connect with Eric LinkedIn Eric: https://www.linkedin.com/in/cosmiceric/ LinkedIn Cosmic: https://www.linkedin.com/company/design-by-cosmic-inc-/ Website: https://designbycosmic.com/ Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO #digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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