Episode 214 - Introduction to Sales Process Improvement

Are you thinking about investing in paid leads?  Even if you already are, this will be a super important episode. Digital agencies are happy to take your money to generate enquiries for you but in my experience, they will never tell you what you’ll learn in this week’s podcast. After you have listened to today’s podcast, you’ll know… The 1 strategy that separates paid lead gen working and not working The massive difference between referred and repeat business versus paid lead generation A 60-day plan to optimize every cent you spend online The 6 numbers to track to make sure your digital ad spend will give you a great ROI.