
Episode 147: Information Is a Commodity—It’s Leadership That Sells
Are you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinions and bold perspectives build brand authority ✅ The difference between expertise and leadership content ✅ Three steps to create content that earns trust and drives action ✨ In This Episode, I Share: How “informational branding” holds back coaches, consultants, and service providers Why point of view, not frequency, is the most important content strategy in 2025 The simple framework: Expertise + Offers = Authority That Sells How to turn your beliefs into bold, high-converting content Examples of leadership content that resonates—and sells 💬 Favorite Quote from the Episode: Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum. Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
From "Brand for Good"
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