Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
Show episodes
Most people think visibility is the key to growing their brand. But here’s the truth I’ve learned—and what I unpack in this episode: Visibility gets you seen. Credibility gets you sales. And they are not the same thing. In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility
If you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most s
What if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen? In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits
Are you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinion
What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that c
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to sho