Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
Show episodes
As the air cools and the leaves begin to fall, I’m reminded that every season has a purpose. For me, fall has always represented reflection and renewal — both in life and in business. In every role I’ve ever held, fall was the time to plan and budget for the following year, and that rhythm has stayed with me. Now, as t
Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll
If you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful? In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I
Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecti
You’ve heard it a thousand times: people do business with brands they know, like, and trust. But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build. In this episode, I share: Why the trust rec
Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does. In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic