Episode 142: You Can’t Build a Personal Brand Without PR

Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears.  Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is the focus of this week’s episode, as well as: The things you need to know before hiring someone to help with branding for you or your company, and How you can use PR at any stage to build your brand and scale your business. I also share a list of what should be included in a comprehensive brand identity package. 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3.   Brand for Good Links REGISTER for the free live webinar: peerlessandprofitable.com Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/website/episode-142-you-cant-build-a-personal-brand-without-pr