Ep. 7.16 Anthony Geisler and Bob McQuillan on Building Sequel—Franchising's Next Major Force

Anthony Geisler, the force behind scaling Club Pilates from 12 to 1,300 units and taking Xponential Fitness public with a multibillion-dollar valuation, is back with a new play: Sequel Brands. Alongside industry veteran Bob McQuillan, he's building a wellness platform featuring Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and Body20. In this episode, they share how Sequel is engineered with infrastructure, profitability, and innovation from day one—and why they'll never let Wall Street distractions steer the ship again.