Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)

Send us a text Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth. Whether you"re scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today. Key Takeaways:You’re not scaling if your daily frequency > 1.15Custom conversions can retrain your pixel without losing historical dataSegmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changerTop-of-funnel campaigns need diversity in touchpoints, not just reach Timestamps00:00 – Intro & The Facebook Ads Ceiling Problem00:45 – RV SnapPad Origin & Premium Market Entry02:53 – Problem: Saturated Audience on Meta04:17 – Annual Ad Spend & Audience Reach Limits07:00 – Frequency as a Scaling Signal (Charlie T Hack)09:00 – Fix: Flex Ads + Advantage+ Campaigns10:22 – Audience Saturation Diagnosis via Frequency14:00 – The 25+ Touchpoint Rule for Conversion15:45 – Custom Conversions for Persona Segmentation18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.19:59 – Keep Winning Ads Running + Add New Ones Guest info: Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/  Kent Wilson (COO) of RV SnapPad — Revolutionized the RV accessory market with its innovative permanent jack pads. — RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.