Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher

Send us a text You spent thousands on influencer marketing… and barely got a sale. The problem isn’t the creator.  It’s your system. In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue. This is for you if: You’ve run influencer campaigns and saw little-to-no return You’re still paying flat fees with no tracking or affiliate backend You want to build a repeatable influencer model that scales with your brand What you’ll learn: The 3 biggest reasons influencer campaigns flop How to structure hybrid affiliate deals with upside for both sides Why Spark Ads should come after performance proof—not before How to stop treating creators like props—and start treating them like partners 👇 Reference Data  Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact Timestamps: 00:00 - You spent $5K… and got 3 comments  01:10 - The real problem with most influencer campaigns  02:44 - Followers ≠ customers  04:05 - The product/creator misalignment mistake  05:30 - Why one-time posts don’t build brand equity  07:00 - Flat fee deals are killing your performance  08:36 - The biggest reason your campaign flatlined  10:15 - What top-performing brands do differently  12:00 - How to treat creators like partners  13:40 - Segmenting creators like a sales team  15:05 - The Spark Ads playbook (that actually works)  16:50 - The UGC comp model that drives volume  18:10 - How to build an always-on influencer engine  19:40 - Your next move: structure, spark, system  21:00 - Final thoughts + audit your past campaigns If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance. Let’s build the machine. Not just the moment.