Ep 630: How to Bring a Boring Product to Life on TikTok

Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your storytelling. It’s your lack of emotional contrast. I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.” This is your TikTok Shop blueprint — especially if your product isn’t "sexy.” Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content’s flopping right now Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.  Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:  upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about