Ep 402 - Making Sense of Game Marketing Attribution with Matthias Mirlach

Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum.  In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle.    Episode Shownotes Link: