Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Show episodes
Ep 375 - Creating Irresistible Games Part 1: Overcoming the Challenges of Hooking Your Players
Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or r
Just sharing a quick announcement about our upcoming Master Class Series. Listen to find out more!
Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier
The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adap
Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensiv
What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming ear
Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valu