Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Show episodes
Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this episode, we dig into how puzzle design shapes retention through interesti
The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today’s episode, we’re going to dive
Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Stea
Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explo
Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the
Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning locali