Ep 396 - The Power of Player-Centric Marketing with Greg Posner

Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better  tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link: