EP 272: Crisis Proof Your Business w/ Mike Swenson

What would you do if your business faced a crisis tomorrow? In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business. From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure. Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line. We cover: ✔️ What to say and who to say it to when crisis hits ✔️ How to map out risks before they take you down ✔️ The #1 mistake entrepreneurs make under pressure ✔️ Why crisis planning impresses investors and retains top talent ✔️ Real-life examples from political offices to global brands Learn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1