Entrepreneurs United

What would you do if your business faced a crisis tomorrow? In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business. From social media slip-ups to legal issues, wire fraud,

Most entrepreneurs budget the wrong way. Are you one of them? In this episode, John St. Pierre and Rich Hoffmann unpack the brutal truth behind traditional budgeting and reveal the strategy that helped cut 2 million dollars in expenses while increasing profit: zero-based budgeting. If you're building your 2026 plan by

Serial entrepreneur Heidi DeCoux joins us to share how her new startup, Cashflowy, is helping solopreneurs take control of their finances using AI. From ditching spreadsheets to tracking the right KPIs, Heidi breaks down how creators, coaches, and freelancers can finally understand their numbers, keep more of what they

Most entrepreneurs chase revenue, then wonder why there’s no profit left at the end of the year. In this episode, Profit First author Mike Michalowicz joins hosts John St. Pierre and Rich Hoffmann to break the cycle. Mike explains why flipping your formula to “Revenue minus Profit equals Expenses” changes everything. Y

What if the hardest decision is the one that unlocks your next level? In this episode, John St.Pierre and Rich Hoffmann dive deep into why strategic endings are critical for entrepreneurial growth. Inspired by a powerful conversation with winemaker and business leader Jay Raffaldini, they explore the mindset behind cut

Every entrepreneur wants more customers. Few are willing to do what it really takes to earn their trust. In this episode, marketing and sales expert Marcus Sheridan joins John and Rich to share the communication playbook that helped him turn a struggling pool company into a multi-million dollar brand. Marcus reveals th