EP 271: Slash Waste & Protect Your Profit: The Zero-Based Budgeting Playbook w/ John & Rich

Most entrepreneurs budget the wrong way. Are you one of them? In this episode, John St. Pierre and Rich Hoffmann unpack the brutal truth behind traditional budgeting and reveal the strategy that helped cut 2 million dollars in expenses while increasing profit: zero-based budgeting. If you're building your 2026 plan by tweaking last year’s numbers, you're likely just carrying over waste. This episode walks you through the 5 steps to rebuild your budget from scratch, make tough decisions with clarity, and finally protect your bottom line. You’ll learn: Why most budgets fail to serve real growth How to flip your P&L to focus on profit first What expenses are silently killing your business A practical framework to slash waste and scale intentionally This is not about trimming around the edges. It’s about rebuilding with purpose. If you're serious about growing a more profitable, focused business in 2026, this episode is your blueprint.