Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein

If you want to win in cohosting, you need to sell. In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond. From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers. What You’ll Learn:The “doctor frame” for every sales callWhy connection > charismaThe mindset shift every new closer must makeWhy your pitch must pass the “grunt test”How sales becomes your ultimate life skill Guest Bio: With over $100 million in sales to his name, Adam Stein brings a rare mix of high-performance sales strategy and human-centered communication to the mic. Having taken more than 4,000 sales calls and reviewed over 10,000, he's coached and led sales teams from startup scrappers to 9-figure juggernauts. An avid golfer and father of two awesome boys, Adam blends psychology, mindset, and real-world sales mastery to help entrepreneurs sell with confidence, clarity, alignment, and compassion. 00:04:31 - Learning from a high-level sales mentor changed everything 00:08:54 - Overcoming mindset blocks was the first real sales battle 00:13:04 - Sales is philosophy — not just tactics 00:17:26 - Old-school sales techniques don’t work in STR anymore 00:21:58 - Great salespeople are obsessed with discovery 00:26:12 - Your pitch must pass the “grunt test” 00:30:35 - If you don’t believe in what you’re offering, they’ll feel it 00:34:48 - Diagnosing like a doctor earns trust and conversions 00:39:10 - Sales is service when done with integrity and empathy Guest Link: https://www.instagram.com/the.salesscientist/ Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com/