EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands

Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon?  No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures. KEY TOPICS COVERED: The 10 Ways You"re Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing - Nurture relationships between visitsPoor Sales Skills & Process - Transform 30% conversion to 80% like Maggie"s home services clientTransactional Mindset - Focus on experience, not just transactionsWrong Staff Hiring - Look beyond technical skills to attitude and culture fitInadequate Staff Training - Align team with mission, vision, and brand valuesNo Cancellation Policy - Professional policies show structure and professionalismPoor Follow-Up Systems - Reminder systems and rebooking processesLack of Relationship Building - Connection creates loyalty beyond price competitionMissing Upsell Opportunities - Proactively identify and address additional client needs FEATURED SUCCESS STORY: Home services business owner increased conversion rate from 30% to 80% through improved sales process and discovery conversations. KEY FRAMEWORKS MENTIONED:T.O.P. CEO Formula - Maggie"s signature scaling systemThe Leaky Balloon Analogy - Why marketing alone isn"t enough for sustainable growth GOLDEN NUGGETS: • "When you live and breathe your mission and vision, and your team does too, that"s when you stay aligned and grow the fastest" • "It"s not just about helping with back pain or glowing skin - it"s about how clients feel when they interact with your brand" • "Connection creates loyalty - clients won"t leave for cheaper prices when they feel like you"re almost friends" ACTION STEPS:Audit your client journey from discovery to post-serviceImplement next-appointment booking at service completionReview your sales process and conversion ratesEvaluate staff training on brand values and client experienceCreate systematic follow-up processes for cancellations and rebooking CONNECT WITH MAGGIE: Ready to plug the holes in your business and scale sustainably?  Book a complimentary consultation to discuss what"s stopping you from scaling without burning out -https://www.stairwaytoleadership.com/