Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Updated: 25 Jul 2025 • 422 episodes
www.stairwaytoleadership.com

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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Send us a text Struggling with productivity guilt every time you try to take a break? You"re not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructiv

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Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitu

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Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you"re avoiding sales or ready

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Send us a text Feeling torn between growing your business and being present for your family this summer? You"re not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You"ll Learn: ✅ Why "summer guilt"

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Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You"re not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own

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Send us a text In today"s Maggie"s Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth.  Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire

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