
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being." Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute. Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call
Show episodes
Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differenc
Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From

EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth
Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based opera
Send us a text You’re doing all the right things… except THIS. In today"s Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅

EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You"ll Learn:The science-backed benefits
Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Bi