Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Updated: 31 Oct 2025 • 450 episodes
www.stairwaytoleadership.com

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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Send us a text Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond? Over the next three episodes, I"m breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout o

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Send us a text How do you grow your business long-term when your schedule is already packed with urgent, important work? This is something I frequently coach my clients on. And right now, I"m living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and ev

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Send us a text Recession fears. Economic uncertainty. Tariffs. Interest rates. It"s been a stressful year for small business owners, and you might be worried about what 2026 will bring. But here"s what I learned this week at a Small Business Week event with the Chief Economist from BDC: 2026 won"t be as bad as you thin

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Send us a text Entrepreneurs never lack ideas. The challenge? Actually implementing them. If you"re busy running your business day-to-day and struggling to turn your brilliant ideas into action, today"s Maggie"s Moment is for you. I"m sharing three simple questions that will help you prioritize which ideas to implement

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Send us a text You"ve been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am? Recently, I was running an event with local entrepreneurs, and someone mentioned they"d heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I"m

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Send us a text Happy Canadian Thanksgiving! For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have. But here"s the thing: we can"t wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved fo

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