Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Updated: 31 Mar 2025 • 389 episodes
www.stairwaytoleadership.com

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

Show episodes

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into auth

4 min
00:00
04:10
No file found

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want t

17 min
00:00
17:23
No file found

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my co

3 min
00:00
03:48
No file found

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highli

27 min
00:00
27:44
No file found

Have you ever wondered if you"re just spinning your wheels with your marketing strategies? 🤔 In this Maggie"s Moment, I"m breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others

4 min
00:00
04:20
No file found

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, c

26 min
00:00
26:36
No file found