Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Updated: 30 Jun 2025 • 415 episodes
www.stairwaytoleadership.com

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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Send us a text Key Points Covered in Today"s Maggie"s Moment 1️⃣ The Motivation Hack You’re MissingWhy discipline alone fails (and what Stanford research says works instead).Hershfield’s finding: People connected to their future selves 2X success rates. 2️⃣ How to “Meet” Your Future SelfThe VR study reported a 42% redu

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Send us a text Here"s the reality: Most business owners are trapped in their own success.  You"ve built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the

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Send us a text In today"s Maggie"s Moment, You"ll Learn:The real reason women scale back their dreams (hint: it"s not lack of drive)Why fear of being seen as "greedy" or "mean" holds us back from successHow going big actually inspires others and creates a ripple effectWhy you can build the business you want while stayi

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Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon?  No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially cruci

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Send us a text Today, Maggie shares a powerful reminder about staying connected to your business"s core purpose. When we"re constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY •

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Send us a text Today"s episode is a replay of the training Maggie ran.  If lately you have been feeling:Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional path Then this episode is for you.  Outside of hearing more of Maggie"s burnout story, you"ll learn: Why you can"t "

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