EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina"s unique journey from a psychology degree to becoming a sought-after hairstylist • How she developed her signature razor-cutting technique and "sculpted hair" concept • Strategic approach to content creation across YouTube, Instagram, and TikTok • Tips for relocating a service-based business internationally • Managing creative entrepreneurship while maintaining focus on business goals Topics Covered: [00:00:00] - Introduction and Lina"s background [00:02:00] - The story behind becoming a hairstylist [00:04:00] - Developing unique razor-cutting techniques [00:08:00] - Content creation strategy across different platforms [00:12:00] - Relocating from Canada to Dubai [00:15:00] - Managing creativity and business focus [00:19:00] - The importance of business coaching and support Key Takeaways: • Different social media platforms require different approaches:YouTube: Long-form, detailed tutorialsInstagram: Professional business presence and client bookingTikTok: Casual, personal connection content • Success strategies for creative entrepreneurs:Brain dumping for idea managementCreating systems for focusRegular journaling and planningStrategic experimentation Featured Guest: Lina Waled (@linadoeshair) Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content. Resources Mentioned: • Instagram: @linadoeshair • Diamond Effect Group Coaching Program Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action.