Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence. We cover: ➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)  ➡️ How to be authentic about your absence without oversharing personal details   ➡️ The power of owning your broken promise instead of pretending nothing happened  ➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships  ➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email  ➡️ How to reset expectations and get your remaining subscribers more engaged than before