Catie Lazarus & Seth Godin , Employee of the Month

SETH GODIN on Employee of the Month

12 Mar 2014 • 21 min • EN
21 min
00:00
21:20
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In 1943, psychologist Abraham Maslow revolutionized developmental psychology when he came up with the notion, Hierarchy of Needs. It was a simple theory, but not simplistic. Maslow broke down how humans must first fulfill basic physiological needs, like hunger, before progressing towards safety, and eventually self-actualization. Seth Godin shares Maslow's gift for breaking down human psychology, only his focus is on business. Godin is an entrepreneur, speaker, and author whose best selling books include Linchpins, Tribes, and Permission Marketing. I am paraphrasing, but Godin encourages people to: - Figure out if you're a freelance or an entrepreneur - Make things that matter - Make those things (and services) truly remarkable - Find your tribe - Share your product in ways that are relevant and honest. - Go make something happen His writing manages to simultaneously captivate successful entrepreneurs and aspiring ones, but doesn't offer proscriptive advice, like 10 Easy Steps to Make Gazillions. In...

From "Employee of the Month"

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