Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand

In challenging times, standing out is hard, but it"s all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==03:50 Choosing positivity over fear in marketing efforts.06:48 Recognize cycles; adapt accordingly without forcing growth.10:06 Perfect time for bold testing and innovation.15:49 Provide proof you"re a partner, not vendor.16:29 Leverage insights, avoid rebranding, prioritize brand building.20:34 Stakeholders question the ROI and purpose of branding.25:12 Custom chat screens resumes, sends decline letters.28:32 Measuring brand success: reputation and exposure tracking.32:02 Be relentlessly helpful, nurture relationships, seize opportunities. ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!