Branding, Ugly Babies and Bubble Wrap: Define Your Business and Win

Your brand is greater than a good-looking logo. The success of your business is dependent on knowing who you are. Be clear about who you are and why we should care, and you have a good chance of finding your ideal client. That takes the time, objectivity and self-awareness to That"s the magic of working with Orly Zeewy. She is a brand architect, who can help you put your business on track from the foundation up. We talk about the blessings of ugly babies (metaphorically speaking),  how much businesses should allocate to marketing and bubble wrap. Orly Zeewy is an author, keynote speaker, educator and brand architect. She builds the DNA of startup brands and helps founders cut through the noise so they can scale in months, not years. Prior to starting her consulting practice, she ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and directed marketing programs for national clients such as CIGNA, Kraft Foods and Prince Tennis. Orly has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. In 2020, nearly 200 people from around the world attended her brand storytelling webinar: Heroes and Villains. Orly has been interviewed for Medium and written for the Comcast Business Community, Small Business Trends, The Marketing Journal and Smart Hustle. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in May 2021 and was the #1 new business book release on Amazon in April 2021.