Effective Sales Tips for Small Businesses

Welcome back to another episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we’re delving into the art of selling more effectively to large organizations with our esteemed guest, John Smibert. John brings over 38 years of experience from US and Japanese IT corporations and has spent nearly two decades helping startups and small businesses transform their sales approaches. In this episode, John shares invaluable insights on building customer relationships through domain knowledge, understanding and conveying your unique promise of value, and the critical role of a sales consultant. We’ll discuss why successful sales hinge on guiding customers to new ways of thinking and aligning their visions with unique solutions, rather than just pushing products. John also introduces his engaging sales novel, "The Wentworth Prospect," which teaches vital sales lessons through the story of a young saleswoman navigating the challenges of the cybersecurity field. Join us as we explore strategic sales strategies, the complexity of large organizational buying processes, and the importance of focusing on the customers' perspective of value. Whether you’re a small business owner, a startup founder, or an aspiring sales professional, this episode is packed with wisdom to help you break through growth ceilings and accelerate your business growth. Tune in now to gain these crucial insights and more! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices