E9: Mastering Podcast Growth | Chris Hutchins, All the Hacks

Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more. We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com. — LINKS: All The Hacks: https://www.allthehacks.com/ — X / Twitter: @hutchins (Chris) @eriktorenberg (Erik) TIMESTAMPS: (00:00) Episode Preview (01:27) Chris's Journey to Podcasting (02:26) The Challenges of Content Creation (04:18) The Power of Podcasting (05:00) The Importance of Creating Content for the Platform (06:32) The Struggles of Social Media Content Creators (09:57) The Future of All The Hacks (11:39) The Importance of Good Content (14:18) The Power of Cross Promotion (20:35) The Importance of Analytics in Podcasting (28:30) The Reality of Podcast Monetization (32:49) Exploring the Idea of Full-Time Creators (33:36) Building a Podcast Network: Challenges and Opportunities (35:03) The Impact of Audience Demographics on Advertising (36:23) The Pros and Cons of Niche Podcast Networks (39:54) Investing in Podcasters (45:21) The Journey of Building a Successful Podcast (47:46) Exploring the Idea of Subscription-Based Podcasts (53:25) The Future of Podcast Ecosystem SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.