E8: "Scaling a Newsletter Into 10 Businesses" | Sahil Bloom, Curiosity Chronicle

Erik Torenberg sits down with Sahil Bloom, writer of The Curiosity Chronicle, whose insights are seen by over one million people across his social platforms and newsletter. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans. Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co - SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months. - We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com. RECOMMENDED PODCAST: Founding a business is just the tip of the iceberg; the real complexity comes with scaling it. On 1 to 1000, hosts Jack Altman and Erik Torenberg dig deep into the inevitable twists and turns operators encounter along the journey of turning an idea into a business. Hear all about the tactical challenges of scaling from the people that built up the world’s leading companies like Stripe, Ramp, and Lattice. Our first episode with Eric Glyman of Ramp is out now: https://link.chtbl.com/1to1000 RECOMMENDED PODCAST: Run the Numbers is a weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. Subscribe to listen on the platform of your choice: https://link.chtbl.com/runthenumbers In this conversation, Sahil and Erik discuss the strategies to scaling your business as a creator, Sahil's career journey of leaving private equity to write impactful financial content, and how to build durability into your career as a creator. TIMESTAMPS: (00:00) Episode Preview (01:09) Sponsor: Riverside (02:12) Being a creator entrepreneur (05:26) B2C to B2B and operationalizing your content creation (07:24) Examples of operationalizing in media (10:13) Finding the operator to partner with (12:37) Transforming cost centres into profit centres (16:05) Building durability into your career as a creator (17:56) COO as a service (18:30) What do deals with creators and operators typically look like? (20:53) The opportunity of talent incubation (22:48) Sahil's moonshot and what he'll be working on five years from now (25:21) Types of businesses worth buying  (26:43) Sahil's career journey and developing conviction (28:50) Would Sahil consider building a platform? (30:12) Hundred million dollar vs one billion dollar plan (32:04) Investing and getting upside in creators (44:12) The scarcity of attention and distribution (46:27) Where's the opportunity today for the next Sahil Bloom? (47:22) Content strategy between Twitter and LinkedIn  (49:12) Is podcasting worth the time? (50:49) Creating a book from the business perspective LINKS: Sahil's site: https://www.sahilbloom.com SOCIAL MEDIA: @sahilbloom (Sahil) @eriktorenberg (Erik) @MediaEmpiresPod (Media Empires)