E43: Choosing Impact Over Obligation in Family Business with Kevin Tsao

How do you transform from the family business's biggest skeptic into its most passionate advocate? Kevin Tsao, Chief Sustainability Officer of Eno Brands, a fashion jewelry manufacturing company, didn't just resist the family business—he rejected it outright. But sometimes our strongest resistance reveals our deepest calling. In this powerful conversation, Kevin shares his transformation from a state government employee who vehemently opposed joining the family business to a leader who has found his purpose in community building and sustainability.  Discover how he shifted the narrative from "Joyce's son" to a respected leader, why treating employees as "family" might not be the best approach, and how he's preparing for the next generation without repeating the pressures he once faced. This episode is a masterclass in finding your authentic path within a family legacy and turning resistance into purpose. 0:04 Introduction and Initial Resistance 3:21 The Immigrant Journey 7:39 Overcoming Fear and Finding Logic 11:52 Starting as a Receptionist: Earning Respect 16:18 The Hidden Value of Small Family Businesses 19:22 Redefining "Family" in Family Business 25:05 The Manufacturing Journey from Taiwan to China 28:00 Navigating Succession and Geographic Challenges 31:47 Adapting to Tariffs and Global Changes 36:22 Breaking Through the Leadership Plateau 42:40 From CEO to Chief Sustainability Officer 46:22 Building Legacy for the Next Generation Resources Mentioned: 📧 Kevin’s email: kevin@enobrands.com 🌐 Kevin’s LinkedIn: https://www.linkedin.com/in/kevin-tsao28/ 🌐 Kevin’s Company - Eno Brands: https://www.enobrands.com/ 📧 Contact Adam to request a free 90-minute EOS workshop: adam.hill@eosworldwide.com Follow Adam: IG: @theadamchill YouTube: @adamchill LinkedIn: https://www.linkedin.com/in/adamchill