E33: Taking the Reins While Continuing the Creative Legacy with Moosylvania’s Andrew Cohen

Join Adam Hill in exploring the journey of Andrew Cohen as he navigates the ownership transition of Moosylvania, the legendary advertising agency his father started. Andrew candidly shares the challenges of taking the reins, the dynamics of working alongside his father, and how his leadership role has unfolded over time. Discover how Andrew is embracing creativity in the face of AI advancements (including their innovative brainstorming tool, Collabsurdity!) and gain insights into balancing family ties with business responsibilities and the future of advertising. 0:00 Intro 5:24 Childhood dynamics and parental relationships 16:30 Integrating into the family business 23:53 Ownership transition and gifting challenges 30:32 Finding clarity in family business roles 37:47 Advice for succession planning 40:08 Legacy and vision for Moosylvania's future 45:02 Current state and future of Moosylvania 48:52 Closing thoughts on family business resources Resources Mentioned: Moosylvania Andrew Cohen's LinkedIn profile Email: adam.hill@eosworldwide.com Follow Adam: IG: @theadamchill YouTube: @adamchill LinkedIn: https://www.linkedin.com/in/adamchill