Dr. BJ Fogg: How Tiny Habits Can Lead to Massive Life Transformation

In today’s episode of ScaleX Insider, I’m excited to welcome Dr. BJ Fogg, a world-renowned expert in behaviour design and the author of Tiny Habits. We explore how small, daily actions can lead to massive life transformations and discuss his strategies for hacking the brain to master success. Dr. Fogg  shares insights on simplifying motivation, starting with making others feel great, and how one key habit can change your life. We dive into the power of shifting your identity quickly, turning your morning routine into a success machine, and uncovering the habits top CEOs use to achieve fast growth. Dr. Fogg  reveals practical tips on aligning purpose with action to drive rapid success. Join us for a fascinating conversation on how simple habits can unlock extraordinary results. About Dr. Fogg: Our guest, Dr. BJ Fogg, is the Founder and Director of the Behaviour Design Lab at Stanford University. As an Adjunct Professor specialising in Health and Human Performance, Dr. Fogg is renowned for his pioneering work in behaviour design, teaching industry leaders how to apply his models and methods to drive positive change. Dr. Fogg’s groundbreaking research, cited over 20,000 times, has influenced fields ranging from persuasive technology to mobile health. He is the author of the influential book Persuasive Technology, which sparked a global conference on the topic, and is also the bestselling author of Tiny Habits. His former students have gone on to co-found Instagram and advocate for ethical tech use through the Center for Humane Technology. Join us as Dr. Fogg shares his insights on behaviour design, the future of technology, and fostering positive habits for a healthier world. Welcome, Dr. BJ Fogg. Contact Dr. Fogg: LinkedIn: linkedin.com/in/bjfogg Website: https://www.bjfogg.com About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business https://www.amazon.co.uk/Simple-Scali... Contact Simple Scaling: https://linktr.ee/simplescaling