Don’t Just Rank, RESONATE ft Christine Royston | Hard Corps Marketing Show | Ep 424

How can you balance brand awareness with measurable results in your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results. Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies. In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leaders If you’re ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Christine:LinkedIn: https://www.linkedin.com/in/christineroyston/  Twitter: https://x.com/christinroyston  Company website: https://www.wrike.com/  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/1cEKLzty9YQ  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/