Don't create a category, do this instead (with Kyle Coleman)

Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead. He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai. (00:00) - Introduction (02:45) - The TLDR of Kyle's presentation at Exit5 (03:27) - Are you differentiated? (06:44) - How are you going to get the sale funded? (09:42) - The stupid & simple questions to ask (15:30) - Practical Implementation and Results (18:55) - Am I the GTM bloat?? (23:18) - The Copy AI Pitch (25:03) - Creating a Category Narrative (26:23) - The Lightning Strike (27:42) - Focusing on the Problem vs. Category (30:24) - What changes in the day to day? (32:33) - Lessons Learned at Clari (38:59) - Connecting Positioning to Demand Generation (43:01) - The AI Tailwinds Sources & mentionsBrendan Huffords TL;DR of Kyle's presentationPlay bigger, Christopher Lochhead & the category piratesDrive by ExitFiveCheck the framework here Never miss a new episode, join our newsletter on revenueformula.substack.com