Do You Even Strategy, Bro? ft Mark Osborne Hard Corps Marketing Show | Ep 427

Are You Building Your Strategy or Just Chasing Tactics? In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic. Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data. In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketing If you’re ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Mark:LinkedIn: https://www.linkedin.com/in/remarkablemark/  Twitter: https://x.com/re_mark_able  Company website: https://modernrevenuestrategies.com/  Book: https://modernrevenuestrategies.com/book/  Podcast: https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/oiLIGsgKOlI  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/