Ditch the Launch Model: Caitlin Bacher on Selling with Evergreen

Virginia Purnell interviews Caitlin Bacher, a course-selling expert and founder of Scale with Success, to talk about how to sell your course successfully—without launching. In this episode, we cover: ✅ Why the launch model keeps course creators stuck in feast-or-famine cycles. ✅ The difference between launching and evergreen selling—and why evergreen wins. ✅ Why most course creators struggle to scale (and how to fix it). ✅ How to sell your course with automation—no sales calls or cold DMs required! ✅ The best pricing strategies for evergreen courses. Caitlin also shares insights on how to create consistent revenue, build a sustainable business, and scale with ease.Key Questions  (01:12) Can you tell us anything else about your entrepreneurial journey and how you got to where you are today? (05:50) When you do a new product or a new course, do you do a mini launch? So do a bunch of hype about it and then just immediately turn it evergreen, or what do you recommend? (08:11) How is your feeling? Were you a little scared or anything when you first stopped doing the launches and then just decided just to do evergreen instead for uncertainty? (10:01) Do you help just the people who already have a course to be able to scale it, or do you also help them create a course, come up with a course? (10:58) And is it just coaches and course creators? Who's your niche that you work with? (13:56) You mentioned some prices, but what have you guys found to be a good price range for the lower and upper levels of the? (15:09) How do you get in front of your ideal? (18:53) What are some big goals that you're looking to achieve in the next year? (21:40) What is the best advice you have ever received? (25:49) What's the best advice you've ever given? (29:07) Is there something that we haven't talked about, though, that you would like to? (31:31) Where can we go to learn more about you and what you do?Caitlin Bacher caitlinbacher.com instagram.com/caitlinbacherVirginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarketing.co