Discover the Magic of In-Person Events! ft. Nicholas Peddle | Hard Corps Marketing Show | Ep. # 392

Are in-person events still relevant in 2025? In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth. Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference. If you're in marketing or looking to improve your event strategy and customer engagement, Nick’s practical advice will help you take your efforts to the next level. Key Topics Covered:Importance of brand consistency across all customer interactionsWhy live events still matter in 2025Tips for building a successful event marketing strategyThe power of personal connections in business growthHow to effectively rebrand your company Don't miss out on these expert insights—subscribe for more marketing tips and tricks, and let’s keep the conversation going in the comments below! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Nick:LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/ Company website: http://www.sightview.com/    Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/  #Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow