The Secret to Life and Business with John Jantsch

John Jantsch is the founder of Duct Tape Marketing and best selling author of Self Reliant Entrepreneur and his latest book Ultimate Marketing Engine, due out on Sept 21st. In this interview you’ll learn about creating a business you love, how to grow that business through deepening your understanding of your customer and growing your referral network. It’s a fun interview with a lot of ear nuggets.  Highlights from the interview: How John has been in business for 30 years.What guides him as an entrepreneur and as a person.The struggle of saying no.Allowing people to use their strengths in your company.Finding ways to start having people support you in your life and business.How he found his niche in his industry.Developing consistency to reach his goals.What drives John to keep creating and growing his business.The power of tapping into your passions to help you reach your goals.How often do you ask yourself, “Am I enjoying this?”How to stop comparing ourselves against more successful people.Understanding that external recognition doesn’t make us happy.Why doing deep work to understand ourselves better is an important part of success.Understanding your customers at a deep level so you can grow your business.Realizing after three years that you do work that you hate because you thought it was the best way to build a business.Find where you enjoy working and deliver the most value.Focusing on your objectives and not worrying about what other people are doing.Giving yourself more time back to focus on the important things in your life.Book - Make Time - How to Focus on What Matters Every DayBook - Practice of Management.John’s book - Ultimate Marketing Engine.Podcast - Akimbo from Seth Godin.The importance of talking with your customers to get a better understanding of what makes them tick. You can learn more about John Jantsch at Duct Tape Marketing. You can check out his new book, Ultimate Marketing Engine. If you pre-order his book you get a companion course with it.  And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I’ll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!